Two years after opening its first location in London’s swanky SoHo neighbourhood, cult skate brand Palace is opening its first permanent brick and mortar store in North America next month.
The announcement was made in the brand’s typical quirkiness with the above video, which depicts a Transformers-esque machine traveling through the Big Apple accompanied with commentary by Jonah Hill. The machine eventually transforms into a grassy green Palace logo. Could this be a hint that the store will be located in Brooklyn’s Greenpoint neighborhood?
Peep the video above and let us know what you think. We’ll find out on May 5, which the brand’s Instagram revealed to be the opening date.